ORIGINAL BRANDING FOR REGEN 2024
REVISITED BRANDING (AND FONT CHANGE) FOR REGEN 2024
ORIGINAL GAMEPLAY OVERLAY USING ORIGINAL BRANDING VS MAIN OVERLAY
MISCELLANEOUS DESIGNS FOR REGEN 2024 USING THE NEW BRANDING
IN REMOVING UNNECESSARY DETAILS AND PUTTING MORE EMPHASIS ON RAW SHAPES, CONTRAST AND INFORMATIONAL HIERARCHY, I BELIEVED REGEN 2024’S DESIGNS WOULD BE PERCEIVED AS SLEEK AND EYE CATCHING, CREATING A FURTHER SENSE OF PRESTIGE FOR THE EVENT. THIS STYLING WAS ALSO MADE TO BE CONGRUOUS WITH THE DESIGN OF SMASH ULTIMATE’S INFORMATIONAL HUD, WHICH IS SIMILARLY MINIMALISTIC YET EFFICIENT IN COLOUR AND SHAPE.
ALL IN ALL, THE REBRAND WAS VERY WELL RECEIVED AND HAS ALREADY BEEN TAKEN FORWARD FOR FUTURE TEAM REGEN EVENTS.
JUST BEFORE REGEN 2024'S TRAILER RELEASED IN APRIL, TEAM REGEN’S GRAPHIC DESIGNER AT THE TIME CHOSE TO LEAVE THE TEAM. BEFOREHAND, HE HAD CREATED A DESIGN BRIEF TO FIT WITH MY PROPOSED BRANDING FOR REGEN 2024 THAT UTILISED A RED/PURPLE/BLUE GRADIENT, NOISE OVERLAYS AND MISCELLANEOUS FILM RELATED ASSETS.
IN TAKING UP THE ROLE AS LEAD (AND SOLE) GRAPHIC DESIGNER UPON ALL MY OTHER RESPONSIBILITIES FOR REGEN 2024, I DECIDED TO REVISIT AND ALTER THE EVENT’S BRANDING.
AS REGEN IS THE TEAM’S YEARLY FLAGSHIP EVENT, NAMED AFTER THE TEAM ITSELF, I DECIDED TO HOMOGENISE ASPECTS OF ITS DESIGN WITH THE TEAM’S BRANDING, RATHER THAN HAVE IT CHANGE EACH YEAR.
SLEEK READABILITY WAS MY GREATEST PRIORITY IN THIS REDESIGN, LEADING TO MY CHOICE TO GIVE REGEN 2024 A BOLDER LOOK OVERALL, REPLACING DESATURATED GRADIENTS WITH HIGH CONTRAST MATTE COLOURS. ROUNDED EDGES BECAME SHARP CORNERS; THE MAIN FONT WAS ADDITIONALLY CHANGED FROM CURETRO TO DDT.
WHILE THE ORIGINAL PALETTE FOR THE EVENT WAS NICE, IT WASN’T STRIKING ENOUGH FOR USE IN AN INTENSE, COMPETITIVE ENVIRONMENT. THE USE OF CREAM AS A PRIMARY COLOUR FOR INFORMATION MADE THE STYLING APPEAR ‘SOFT’ SUBCONSCIOUSLY, ESPECIALLY AGAINST LIGHT GRAYS AND DESATURATED REDS. IT WAS FOR THIS REASON I CHANGED THE CREAM TO WHITE WHILE MAKING THE REDS REDDER AND GRAYS DARKER, CREATING A CLASSIC AND SIMPLISTIC, HIGH CONTRAST LOOK.
TO PROVIDE AN ADDITIONAL FLAIR, I ALSO INTRODUCED A DISTINCT BRIGHT GREEN TO REGEN'S BRANDING. THIS ADDITION WOULD ALLOW US BOTH TO USE IT AS AN EXTENDED MOTIF THAT SIGNIFIED SECONDARY INFORMATION TO AUDIENCES AND AS SMALL STYLISTIC PUNCTUATION THAT’D IMPROVE DESIGNS.